hello, hi & namaste —
I'm Rishab.
I don't just market
brands — I make
them unforgettable.
Engineer by degree · brand strategist by soul. PGDM Marketing @ FIIB Delhi, ex-Tata Motors. I translate data into desire and strategy into story — one scribbled campaign at a time.
— chapter 01 —
The plot twist nobody saw coming.
from compiler errors → consumer behaviour
then
The Engineer
MIET Jammu · B.E. Computer Science · 2020–2024
now
The Brand Strategist
FIIB Delhi · PGDM Marketing · 2025–2027
"I didn't switch careers — I upgraded my operating system.
The code I write now is in brand language, and the output is market share."
— a note to self
Most people have a gap between logic and creativity. I erased it. Computer Science brain + consumer-psychology heart = the engineer's precision + the marketer's empathy.
— chapter 02 —
Where I showed up & delivered.
internships · the real-world report card
Responsibility Summit · FIIB
case study · live site
IGNITE — Brand Show
a brand storytelling portfolio I built & launched
An interactive, scrollable brand experience designed to showcase the craft of MarComm — doodled visuals, hand-drawn iconography, motion-led storytelling and a tactile, paper-meets-pixel feel. Built and shipped end-to-end: concept, copy, art direction, components.
- ✿ Concepted the "hand-drawn brand book" creative direction
- ✿ Designed a custom doodle visual language (coral / berry / sky / mint)
- ✿ Wrote, art-directed and shipped a fully animated single-page site
- ✿ Used motion + scroll to turn a portfolio into a narrative
Marketing Manager
@ Fairdeal Tata MotorsFeb 2025 – Jun 2025 · Jammu
Owned the full 360° marketing engine for one of Jammu's top Tata dealerships — from Instagram creatives to Meta Ads funnels, influencer tie-ups to on-ground activations.
- 🎯 Designed integrated digital + ground marketing strategy
- 📱 Managed Meta Ads campaigns & optimised lead funnels
- 🤳 Curated influencer campaigns synced with sales targets
- 🏁 Planned brand activations & off-ground events
taking the mic
the MarComm squad 🚀
Business Developer
@ Branding ElvesDec 2024 – Feb 2025
Turned cold leads into loyal clients and ambiguous briefs into clear brand strategies. Sold the dream — then helped build it.
- 🔥 Converted brand leads into active paying clients
- 📋 Led client onboarding & brand strategy coordination
- 🤝 Built relationships that compounded into repeat business
Software Developer
@ Ingenia AIJun – Oct 2024
Before brand, I was a builder. Python & Scala-based web modules, backend logic, and AI product plumbing — the foundation that lets me speak fluent product as a marketer.
— chapter 03 —
Real problems. Real solutions. Real fun.
academic projects that would embarrass most agencies
Chaayos — Market Repositioning
Redesigned the entire STP framework. Identified whitespace in chai culture and crafted a positioning to own it.
🎯 Full brand overhaul
Blinkit — Delivery Channel Analysis
Used Power BI to dissect Blinkit's delivery network. Bottlenecks → optimisation backed by 100% data.
📊 Live dashboard
Hotel Booking Cancellations
Python predictive model on cancellation trends. Behavioural patterns → corrective levers for RevPAR.
🔮 Revenue strategy
Fake Profile Detection
Random Forest model that detects fraudulent social profiles. Brand managers must know the platform's underbelly.
🤖 87%+ accuracy
Email System Simulation
Designed a full client-server email system in Cisco Packet Tracer. Great marketers know how the message gets delivered.
⚙️ Fully functional
HUMI — Travel × Dating
First-in-class app concept where wanderlust meets connection. Currently building.
💡 In development
— chapter 04 —
When the room needs a voice — I raise mine.
speaking · leading · showing up
#NeverStopLearning · FIIB
hosting the atrium
01
SPAC Member
Student Placement & Advisory Committee — matching FIIB ambition with industry opportunity.
— Placement Cell · FIIB
02
MarComm Member
Driving FIIB's student marketing comms. Content, narratives, brand voice — amplified.
— Brand Rovers · FIIB
03
Fest Organizer
Orchestrating campus events that buzz long after the lights dim.
— Student Council
🏆
Bronze Pin Winner
Awarded for outstanding contribution via B-Involved at FIIB. Leadership = action.
— B-Involved Award
a few moments from the road —
@fiibindia
cohort '27
Bengaluru ✈
Taj · Delhi
🚀 currently building
Meet HUMI
the world's first travel × dating app.
What happens when wanderlust meets connection? You get HUMI — a first-in-class app that redefines how people explore the world and find their people along the way.
Travel Intelligence
Match with people heading to your next destination
Authentic Connection
Bond over shared adventures, not just swipes
Global Community
Solo travellers, couples, digital nomads
— chapter 05 —
My toolkit. Broader than you think.
🎯 Brand & Marketing
- ✓ Brand Strategy
- ✓ Social Media
- ✓ Influencer Mktg
- ✓ Meta Ads Manager
- ✓ Market Research
📊 Analytics & Tech
- ✓ Power BI
- ✓ Python
- ✓ Google Analytics
- ✓ HubSpot
- ✓ Excel
🛠️ Tools
- ✓ Meta Ads
- ✓ Canva
- ✓ PowerPoint
- ✓ HubSpot
- ✓ Notion
📜 Certifications
✅ Email Marketing — HubSpot
✅ Brand Strategy — PMI
✅ Advanced Digital Mkt Diploma
✅ Consulting Foundations — PMI
✅ AWS Cloud Practitioner
let's make something great —
Got a brand problem?
I'm your solution.
Whether it's a campaign brief, a brand strategy session, a collaboration — or just a chat about why storytelling is the only marketing that survives — my inbox is always open.
jainlic3@gmail.com · +91 91494 38397
Delhi (FIIB) · Jammu 📍
— end of the scrapbook. thanks for scrolling ♥